E-XTENDED RETAIL
e-commerce has changed consumer behavior. Covid-19 has accelerated it.
Customers want a seamless shopping experience.
Customers demand phygital stores.
TRADITIONAL STORE
before the Internet
1
e‑commerce
0% digital
- Customer: no information
- Sales assistant: is key
- Inventory: inefficient
- Analytics: no
MULTICHANNEL STORE
wrongly named omnichannel
2
Stock Integrated
e-commerce & store not connected
- Customer: deficient experience
- Sales assistant: irrelevant
- Inventory: not connected
- Analytics: e-commerce only
PHYGITAL STORE
physical + digital
3
Customer login
e-commerce & store connected
- Customer: seamless experience
- Sales assistant: relevant
- Inventory: connected
- Analytics: e-commerce + store
E-XTENDED RETAIL
e-commerce + phygital store
4
100% digital
- Customer: personalized experience
- Sales assistant: personal shopper
- Inventory: efficient
- Analytics: 100% customer traceability