E-XTENDED RETAIL

e-commerce has changed consumer behavior. Covid-19 has accelerated it.
Customers want a seamless shopping experience.
Customers demand phygital stores.
TRADITIONAL STORE
before the Internet
1
e‑commerce
0% digital
  • Customer: no information
  • Sales assistant: is key
  • Inventory: inefficient
  • Analytics: no
MULTICHANNEL STORE
wrongly named omnichannel
2
Stock Integrated
e-commerce & store not connected
  • Customer: deficient experience
  • Sales assistant: irrelevant
  • Inventory: not connected
  • Analytics: e-commerce only
PHYGITAL STORE
physical + digital
3
Customer login
e-commerce & store connected
  • Customer: seamless experience
  • Sales assistant: relevant
  • Inventory: connected
  • Analytics: e-commerce + store
E-XTENDED RETAIL
e-commerce + phygital store
4
100% digital
  • Customer: personalized experience
  • Sales assistant: personal shopper
  • Inventory: efficient
  • Analytics: 100% customer traceability